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THE HISTORY OF CASH MONEY

Posted by Mediatunes | Posted on Saturday, December 18, 2010

While Master P had the world saying, “Ugh,” two brothers – Brian “Birdman” and Slim Williams – were quietly building the foundation of their empire in New Orleans. After sparking a regional buzz in the late ’90s, the label, Cash Money Records, got the attention of Universal Records and signed a $30 million pressing and distribution deal with the music giant. Though the label’s been through its share of ups and downs, they’re now stronger than ever. Here, we take a look at Cash Money's rise.
 
 
Released in ’98, Juvenile’s “400 Degreez” kicked off Cash Money’s movement on a mainstream scale. The LP sold four million copies and produced two huge hits, “Ha” and “Back That Thang Up.” The album also set the tone for future Cash Money releases and helped shift hip-hop’s attention from the East Coast to the South. Juvey dropped three more albums under Cash Money: “The G-Code” sold platinum in ’99, “Project English” went gold in 2001 and “Juvey the Great” went platinum in 2003.

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